Current or potential event owners
Possibly you own a trade exhibition and are considering development or disposal. You might be a trade association, independent owner/ organiser or simply someone who knows that an event has to change to meet the needs of its audience. Perhaps you think the return could be better or maybe you just have that feeling that it’s time to look around.
Or perhaps you have ideas for creating a new event and need to talk to somone who understands the financing and marketing issues around a new event launch.
You want initial conversations to be confidential and without any form of obligation.
You would benefit from an informal chat with Huddlestone.
Changing Trade Events
We will buy exhibitions, occasionally sell them and always look to develop them to realise the full potential of face to face contact across all B2B sectors.
Our understanding of the commercial aspects connected with exhibitions works with incisive marketing analysis to bring out the possibilities for any trade event. From that realistic basepoint we get creative to realise future value.
Visitors, exhibitors, trade press or contractor strategies are all part of creating an exhibition with that all important return on investment. We create value in all of those areas.
Huddlestone is interested in your exhibition.
Return on Investment
As much as exhibitions cry out for flair and excitement we all know that they have to make business sense to be sustainable.
Hard and realistic analysis needs to be carried out to be sure that the dynamics of the visitor and exhibitor markets add up to a successful event. Unfortunately it’s a basic so often missed.
The cost profiles around venues and contractors have to match too, sometimes resulting discussions benefiting from our particular style.
Trade Exhibitions are as much about business as they are about events. We deal in both.
Commercial and Creative
Huddlestone combines commercial creativity and a real world business approach to maximise the profile and profitability of your trade event.
We understand the significant opportunities created by a good and vibrant trade event. As owners of one of UK's major NEC based B2B events we have access to the very best resources. At the same time Huddlestone itself stays light on its feet and unhamprered by the load carried by large corporate exhibition players.
Because we have a strong track record we have a good appetite for sensible and managed risk. If you are interested in divesting your event or need funding for launches - Huddlestone is open to consider all levels of equity participation.
Most important of all to us - we love what we do and it has been said that we are a lot of fun to work with!
The national event for industrial woodworking
The Woodworking Machinery Suppliers Association has secured the future development of its Working with Wood exhibition by negotiating a sale of the event to organisers Huddlestone Ltd. David Thompson-Rowlands, chairman of WMSA said "A successful event is constantly evolving and it’s time for Working with Wood to grow with the investment of expertise and capital Huddlestone can provide."
Huddlestone managing director John Smith-Bodden commented "The underlying strength of wood based manufacturing will always shine through. Wood is at the heart of an amazing range of products. The Working with Wood exhibition is highly relevant to a substantial amount of UK manufacturing industry".
The 2010 edition was held at the NEC over 3 hall and 4 days in October. With 10,000 visitors representing 6,500 manufacturers the industry was delighted to see orders of over £30 million placed at the event - the overall benefit from the exhibition looks set to cross £100 million.
